Design System

Overview

Shamrock Foods’ digital ecosystem was built on outdated and inconsistent brand guidelines, leading to fragmented user experiences across its platforms. The lack of a cohesive design system resulted in inefficiencies for both designers and developers, making scalability a challenge.

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The goal was to modernize and unify Shamrock Foods’ digital branding by creating a scalable, enterprise-level design system. This system would ensure visual and functional consistency, streamline the design-to-development process, and improve usability across all customer touchpoints.

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Challenge

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The challenge was transforming the outdated and inconsistent brand guidelines into a modern, scalable enterprise design system, ensuring visual cohesion, improved accessibility, and streamlined collaboration across teams while maintaining the brand’s legacy.

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Outdated Brand Identity – Inconsistent colors, typography, and UI patterns led to a disjointed brand presence.

No Centralized Design System – Teams worked in silos, leading to redundant design efforts and inefficiencies.

Accessibility & Usability Issues – Lack of adherence to modern WCAG accessibility standards hindered user experience.

Scalability & Developer Handoff – UI components were not reusable, causing inconsistencies in development.

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Results

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This enterprise design system overhaul positioned Shamrock Foods as a modern, user-focused brand, ensuring a seamless and efficient digital experience for both internal teams and customers.

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50% reduction in design and development time by eliminating inconsistencies.

Increased adoption across internal teams, leading to more cohesive product experiences.

Enhanced usability and accessibility, improving overall customer engagement.

Future-proofed the brand, allowing for scalable growth across digital platforms.

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